Make Your Image Appealing to Women in Tech & Digital
Women in Tech & Digital often look for specific characteristics of a company while searching for a new job. Tweaking your image to become more transparent makes your company an attractive future employer.
For female tech specialists many companies aren`t attractive at first glance. Unconsciously many employers have built a brand with a communication style that discourages women to apply. Hence, they have trouble finding or retaining them.
What can be done
Female tech experts value a company’s culture, its branding and its internal and external communication. They are looking for openness, honesty and purpose. Witty works consults companies how to tweak their image so that they can reach those women visually and verbally and talk their language.
Due to a consciously steered branding and communication towards Women in Tech & Digital, companies will draw more candidates when posting revised job openings. Retaining female candidates will become easier because they feel represented.