😒 Color -
Don’t use colors to describe good or bad

Avoid using colors and tones to describe value, values, quality, or skin. Using color words figuratively can be highly offensive to the people around you who live with racialized identities.

 An illustration of Witty shows the phrase 'Madison, Kim, and I have been invited to a brown-bag session [lunch and learn] next week.' The words in brackets are shown as alternatives.

We use colors every day to describe the world around us. This works great for things and their actual colors. It’s when we use colors to refer to ideas attached to colors, where using color words can become hurtful. Using color words for skin is one of the tools of the discrimination based on skin color, or skin tone in colorism and shadism. Color words as a way to describe ideas can be highly offensive to the people around you who live with racialized identities.

Doesn't resonate with

  • People with an ancestal or cultural background that is not white