Witty for Marketing and Communications
Your customer base is more diverse than ever before. Non-inclusive messaging damages your brand and impacts marketing effectiveness. Use Witty to ensure all customer communications are inclusive and marketing investment is optimized.
«Inclusive marketing is a business growth strategy.»
Head of Multicultural & Inclusive Marketing, Microsoft Advertising
USED IN ORGANIZATIONS LIKE
Examples of non-inclusive language in marketing and communication
Non-inclusive communication turns off target customers. Use Witty to identify and fix harmful communication before it reaches your intended audience.
Social media post
Non-inclusive communication costs you money
Critical customer groups, including GenZ, women, and people over 50, pay particular attention to whether marketing and branding is inclusive. Non-inclusive communication has been shown to negatively impact revenue, profits, and marketing effectiveness. Does your marketing team communicate inclusively today?
Witty aligns values and marketing and supports more effective company communication with customers. 93% of marketers see Inclusive Marketing as a must, but only 1 in 10 perform an inclusive language review when creating marketing campaigns. They think it’s too hard and expensive to be inclusive, but it’s not.
Witty makes inclusivity easy.
Choose inclusive wording
Implement brand voice consistently
What Witty customers say
Rolling-out inclusive language and brand voice in a consistent manner is hard. Witty, being a cloud-based Software, makes it easy and effortless.
«Through inclusive language our stance as a diverse organization becomes tangible. Witty supports us in staying mindful.»
«Witty's beneficial for outward-facing departments like Sales, Marketing and Customer Success. Watching out for linguistic bias opens doors to people who might otherwise ignore our messaging.»