What is inclusive language? And why should I care?
Not using inclusive language in a personal context has social consequences. Not using it in a business context has economic costs....
How to write inclusively in gendered languages like German
In German, there is the concept of generic masculine, which incorrectly assumes that the use of the masculine form is sufficient...
Talk to Me. From Intention to Action.
Language matters. Inclusive language matters. Or, how to move from good intentions to getting it right – a personal perspective on...
How does Witty analyze? Inclusive Language Framework
Witty analyzes texts and checks them for inclusive language. What exactly does Witty highlight? Witty Works had to develop a...
Dear brand, are you talking to me? Here’s why I’m not sure.
Diversity marketing has proven so successful it is taught in marketing schools. With more access to data, our understanding of the...
Why we are launching a tool like Grammarly - but with an inclusive language check
If you use Grammarly, you will like the new browser plugin Witty. It corrects grammar and spelling PLUS helps you write...
Gendered Wording in Job Ads - Scientific Findings
Language is key for any company to attract underrepresented groups, like women. Number of applications increase by 40% when...