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😟 Gendered

Gender runs through our languages. In gendered languages like German, French and Spanish, this is of course very obvious. Every noun and adjective, as well as functions or titles, are assigned a gender. But we can also see the gender phenomenon in gender-neutral languages like English. Moreover, languages rely on the traditional view of binary gender (he or she). In this category, Witty draws your attention to overt or covert gendered concepts.

😟 Branding men in traditional roles

Traps men in outdated stereotypes. Hinders people to develop as they like. 

What can you do?
Ask yourself "What would I write if this person was female?"

😟 Branding women in traditional roles

Traps women in outdated stereotypes. Hinders people to develop as they like. 

What can you do?
Ask yourself "What would I write if this person was male?"

😟 Hidden male generic

Hides a form that is not gender-neutral and therefore calls up images with masculine connotations in our mind's eye. 

What can you do?
Use alternatives that are gender neutral while avoiding duplication.

πŸ’‘ Image of a man unconsciously triggered

For economic-historical reasons, an image of a man is unconsciously evoked in front of the inner eye, even if the term is linguistically neutral. The female gender or other gender identities do not become visible. And they will not feel to belong in this setting. In order to provoke an inclusive image, be not only linguistically, but also mentally neutral in your formulation. 

What can you do?
Rather use a noun that describes the activity. Or use a denomination that is truly gender-neutral.

😟 Male generic doesn’t address all genders

The male generic does not speak to all genders or gender identities. Many people therefore do not feel included in the dialogue. 

What can you do?
Use words that address the female gender as well as gender identities that do not follow a binary understanding of gender.

😟 Pronouns according to binary understanding of gender

Women or non-binary people do not feel addressed by the "male generic" and their engagement decreases.

What can you do?
Use the direct form of address (you). If you have to write in the third person, use "they".

😟 Traditional leadership vocabulary

Casts the topic of leadership in stereotypical male terms and traditionally hierarchical. 

What can you do?
Use terms that assume a supportive notion of leadership and can mean different genders.