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✅ Inclusive

Inclusive terms and phrases emphasize cooperation, improve representation, and promote creating an emotionally safe space at work.

What does Witty highlight in the category "Inclusive"?

In this category, we highlight the language of diversity, equity, inclusion, and belonging. Witty raises awareness for terms and phrases that help you signal inclusion and belonging and, of course, gives you credit for a job well done. In the inclusive category, Witty only offers suggestions for abbreviations or acronyms that may be unfamiliar to some audiences.    

Emphasizes cooperative attributes

Expressions that emphasize cooperative, compassionate or supportive characteristics reinforce an inclusive culture. They describe an environment where cooperation, passion, and mutual respect count. Many people, especially women and generation Z, are socialized to cooperation and mutual support. This is how they prefer to work. Thus such language is attractive to them and invites them to get involved and realize their full potential. 

What can you do?
Use more such wording and an inclusive culture starts to build or is reinforced.

Keep going, you're doing great!

Positive emotions

Feelings, and the words that describe them, are indicators. They communicate whether our needs are met or whether we trust our needs will be met.  Communicating how we feel about something is a powerful way to connect with our experience and with the people who interact with us. Sharing how we feel helps improve a team's well-being and builds emotional trust. When someone emotionally trusts you, they know you have their back and treat them with respect.

What can you do?
Choose words that give emotional context, whether it's joy, anticipation, appreciation, or concern. Help people understand the motivation behind your words and ideas.

Strengthens diversity, equity, inclusion, and belonging

People, be it customers or employees, perceive Diversity, Equity and Inclusion in the business world as important. 38% of consumers, in general, are more likely to trust brands that do well with showing diversity in their ads. This percentage is even higher among specific consumer groups including Latinx+ (85%), People of Color (79%), Asian/Pacific Islander (79%), LGBTQ (85%), millennial (77%), and teen (76%) consumers. (Study) With regard to employer branding, generation Z is very clear about this: 83% of the surveyees in a Monster study said that a company’s commitment to diversity and inclusion is important when choosing an employer. (Study)

Thus, such language is attractive to many people and can attract them to your brand.

What can you do?
Make sure that you communicate your Diversity, Equity and Inclusion goals while staying authentic and truthful. (Diversity washing also happens and can quickly backfire.)