Here Witty marks terms that have an inclusive character. Therefore, no alternatives are offered. You have done well!
Witty highlights them so writers can learn and become more sure of their inclusive choice of words.
✅ Emphasizes cooperative attributes
Expressions that emphasize cooperative, compassionate or supportive characteristics reinforce an inclusive culture. They describe an environment where cooperation, passion, and mutual respect count. Many people, especially women and generation Z, are socialized to cooperation and mutual support. This is how they prefer to work. Thus such language is attractive to them and invites them to get involved and realize their full potential.
What can you do?
Use more such wording and an inclusive culture starts to build or is reinforced.
✅ Emphasizes value of diversity, equity and inclusion
People, be it as customers or as employees, perceive Diversity, Equity and Inclusion in the business world as important. 38% of consumers, in general, are more likely to trust brands that do well with showing diversity in their ads. This percentage is even higher among specific consumer groups including Latinx+ (85%), People of Color (79%), Asian/Pacific Islander (79%), LGBTQ (85%), millennial (77%), and teen (76%) consumers. (Study) With regard to employer branding, generation Z is very clear about this: 83% of the surveyees in a Monster study said that a company’s commitment to diversity and inclusion is important when choosing an employer. (Study)
Thus, such language is attractive to many people and can attract them to your brand.
What can you do?
Make sure that you communicate your Diversity, Equity and Inclusion goals while staying authentic and truthful. (Diversity washing also happens and can quickly backfire.)