Engage in dialog about diversity, equity, inclusion, and belonging
Whether they're customers or employees, people feel striving for more diversity, equity, inclusion and belonging are important goals in both workplace culture and business. 38 percent of consumers are more likely to trust brands that emphasize diversity in their advertising. The likelihood to trust a diversity-minded brand is even higher among people with diverse backgrounds: Latinx+ (85%), People of Color (79%), Asian and Pacific Islanders (79%), LGBTQ (85%), millennials (77%), and teens (76%).
In employer branding, a serious commitment to diversity, equity, inclusion, and belonging could secure future pipeline and candidate pools. Generation Z is clear on the values they expect future employers to have. In a Monster study, 83% pointed to a company’s commitment to diversity and inclusion as an important factor when choosing an employer.
People who identify as women, too, spotlight DEIB as a factor in their career choices. In a 2022 McKinsey study, women leaders were more than 1.5 times as likely as men at their level to have changed jobs because they wanted to work for a company more committed to DEI.
- Why diversity matters (Dame Vivian Hunt, Dennis Layton, and Sara Prince)
- Women in the Workplace 2022 (Alexis Krivkovich, Lareina Yee, Wei Wei Liu, Ishanaa Rambachan, Nicole Robinson, Hilary Nguyen, Monne Williams)
- 36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022 (Ramona Sukhraj)
- What workforce diversity means for Gen Z (monster.com)