😉 Abbreviation -
Are you sure people know what this stands for?

Spell out abbreviations and acronyms to avoid misunderstandings and make people feel at ease.

An illustration of Witty showing the phrase 'For our organization, most important KPI [Key Performance Indicator] is ROI (Return On Investment]'. The words in brackets are shown as alternatives.

Have you ever felt uncomfortable asking about an unfamiliar abbreviation or an acronym? It happens to all of us. Every day. Spelling abbreviations and acronyms out, may feel tedious at times but it helps keep people engaged and everyone on the same page. Letter salads are especially disorienting and awkward for:

  • People new to the company who have yet to familiarize themselves with the company style guide and business jargon in your field.
  • People with another education trajectory. They might feel they can't keep up or assume you're showing off and actively excluding them.

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