Dear brand, are you talking to me? Here’s why I’m not sure.
Diversity marketing has proven so successful it is taught in marketing schools. With more access to data, our understanding of the...
What is NLP and why does it help make products better?
Natural Language Processing NLP is a subfield of AI. Learn how it can make your products better and what lies behind the magic.
Why we are launching a tool like Grammarly - but with an inclusive language check
If you use Grammarly, you will like the new browser plugin Witty. It corrects grammar and spelling PLUS helps you write...
How Diversity Expands Merit
In a recent interview with Bloomberg Technology, Snowflake CEO Frank Slootman stated that diversity shouldn’t “override” merit in...
53 Female Tech CEOs To Encourage and Inspire You
Female tech CEO role models do exist. Here is a comprehensive list of role models to follow on social media.
What children's clothes have in common with job ads
I stumbled upon this ad while flickering through a magazine, and I took the time to have a closer look. You might wonder: what...
How can we prevent our «blind spot» bias?
Science has proven that we all have a blind spot bias - a bias within a bias. This has negative consequences: we do not listen to...
Being a "good guy" doesn't cut it
Language shapes thought, by reshaping language we can reshape thinking towards a more inclusive society. So let us all work on...
Introduction to unconscious bias and its effects (Series on bias: I)
Our behaviors are often triggered by unconscious bias. Biases are made for saving our lives. But in the workplace they have a...
Language matters – more than you think
Language forms our minds and behaviors. Companies have the power to become diverse and foster inclusion by taking special care of...
Gendered Wording in Job Ads - Scientific Findings
Language is key for any company to attract underrepresented groups, like women. Number of applications increase by 40% when...
Shortage of skilled labour is a myth
Tech companies can't seem to find skilled labour while talented Women in Tech & Digital have no easy game to get employed. The...